Elizabeth Udell is a senior digital marketing manager based in Los Angeles. Born in New York City, she moved down to South Florida as a child and ended up at the University of Florida studying Public Relations and Mass Communications. While at UF, she started writing for the 2nd highest trafficked electronic music blog at the time, EDMTunes. She contributed with over 250 articles and landed a role at Insomniac Events as a social media manager in Los Angeles when she graduated. Over the years she has pivoted from music to cannabis and brought her marketing experience with her. Once she mastered the digital marketing of medical and adult-use cannabis in 10 states, she has since serviced clients all over the world in that industry. She teaches social media management and content writing part time at San Diego State University as well as advises the CannaClub there. Since 2019, she has volunteered at UCLA's Kappa Delta chapter as an advisor to the VP PR and leads their digital strategy.