Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). LLXD helps cannabis brands execute their vision by crafting a delightful brand strategy for every touchpoint of the customer journey to provide the experience their customers want and deserve. Laura’s background consists of starting her career as a UX web designer. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses. In 2016, Laura was promoted to VP of Marketing for the parent company, a healthcare membership organization. She oversaw brand and marketing strategy for 28 internal companies that served 17,000+ healthcare providers across North America. In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. The loss of her brother to a drug-related heart attack and her father to brain cancer has forever shaped her life. She is dedicated to serving those that are using this healing plant to help people. Laura is a leader inside and outside of the work environment, by volunteering countless hours for community groups. She was most influential in her role with the American Advertising Federation (AAF). She has won eleven American Advertising Awards (ADDYs) for her work and was honored with the coveted AAF Silver Medal Award. She was also a 20 Under 40 award recipient and a finalist for Technology Association of Iowa - Women of Innovation and Leadership award. She currently volunteers her time in the local startup community and is the Marketing Chair for the Cannabis Travel Association International (CTAI).